diff --git a/bubblewrap.c b/bubblewrap.c
index 9b78a9a..1ea16c9 100644
--- a/bubblewrap.c
+++ b/bubblewrap.c
@@ -2905,7 +2905,7 @@ main (int    argc,
           if (errno == EINVAL)
             die ("Creating new namespace failed, likely because the kernel does not support user namespaces.  bwrap must be installed setuid on such systems.");
           else if (errno == EPERM && !is_privileged)
-            die ("No permissions to creating new namespace, likely because the kernel does not allow non-privileged user namespaces. On e.g. debian this can be enabled with 'sysctl kernel.unprivileged_userns_clone=1'.");
+            die ("No permissions to create new namespace, likely because the kernel does not allow non-privileged user namespaces. See <https://deb.li/bubblewrap> or <file:///usr/share/doc/bubblewrap/README.Debian.gz>.");
         }
 
       if (errno == ENOSPC)