diff --git a/arch/x86/kernel/cpu/common.c b/arch/x86/kernel/cpu/common.c
index ffb181f959d2..2c56b8066280 100644
--- a/arch/x86/kernel/cpu/common.c
+++ b/arch/x86/kernel/cpu/common.c
@@ -353,7 +353,7 @@ static __always_inline void setup_umip(struct cpuinfo_x86 *c)
 
 	cr4_set_bits(X86_CR4_UMIP);
 
-	pr_info("x86/cpu: Activated the Intel User Mode Instruction Prevention (UMIP) CPU feature\n");
+	pr_info_once("x86/cpu: Intel User Mode Instruction Prevention (UMIP) activated\n");
 
 	return;