diff --git a/drivers/gpu/drm/i915/intel_uc_fw.c b/drivers/gpu/drm/i915/intel_uc_fw.c
index 8a06781c2496..1bb031925239 100644
--- a/drivers/gpu/drm/i915/intel_uc_fw.c
+++ b/drivers/gpu/drm/i915/intel_uc_fw.c
@@ -188,6 +188,8 @@ void intel_uc_fw_fetch(struct drm_i915_private *dev_priv,
 
 	DRM_WARN("%s: Failed to fetch firmware %s (error %d)\n",
 		 intel_uc_fw_type_repr(uc_fw->type), uc_fw->path, err);
+	DRM_INFO("%s: Firmware can be downloaded from %s\n",
+		 intel_uc_fw_type_repr(uc_fw->type), INTEL_UC_FIRMWARE_URL);
 
 	release_firmware(fw);		/* OK even if fw is NULL */
 }
diff --git a/drivers/gpu/drm/i915/intel_uc_fw.h b/drivers/gpu/drm/i915/intel_uc_fw.h
index 5c018492ccdc..1d580faedadc 100644
--- a/drivers/gpu/drm/i915/intel_uc_fw.h
+++ b/drivers/gpu/drm/i915/intel_uc_fw.h
@@ -27,6 +27,8 @@
 
 struct drm_i915_private;
 
+#define INTEL_UC_FIRMWARE_URL "https://01.org/linuxgraphics/downloads/firmware"
+
 enum intel_uc_fw_status {
 	INTEL_UC_FIRMWARE_FAIL = -1,
 	INTEL_UC_FIRMWARE_NONE = 0,