diff --git a/drivers/irqchip/irq-gic-v3-its-pci-msi.c b/drivers/irqchip/irq-gic-v3-its-pci-msi.c
index 87711e0f8014..ad2810c017ed 100644
--- a/drivers/irqchip/irq-gic-v3-its-pci-msi.c
+++ b/drivers/irqchip/irq-gic-v3-its-pci-msi.c
@@ -67,11 +67,16 @@ static int its_pci_msi_prepare(struct irq_domain *domain, struct device *dev,
 	/*
 	 * If pdev is downstream of any aliasing bridges, take an upper
 	 * bound of how many other vectors could map to the same DevID.
+	 * Also tell the ITS that the signalling will come from a proxy
+	 * device, and that special allocation rules apply.
 	 */
 	pci_for_each_dma_alias(pdev, its_get_pci_alias, &alias_dev);
-	if (alias_dev != pdev && alias_dev->subordinate)
-		pci_walk_bus(alias_dev->subordinate, its_pci_msi_vec_count,
-			     &alias_count);
+	if (alias_dev != pdev) {
+		if (alias_dev->subordinate)
+			pci_walk_bus(alias_dev->subordinate,
+				     its_pci_msi_vec_count, &alias_count);
+		info->flags |= MSI_ALLOC_FLAGS_PROXY_DEVICE;
+	}
 
 	/* ITS specific DeviceID, as the core ITS ignores dev. */
 	info->scratchpad[0].ul = pci_msi_domain_get_msi_rid(domain, pdev);