diff --git a/drivers/net/ethernet/intel/ice/ice_virtchnl_pf.c b/drivers/net/ethernet/intel/ice/ice_virtchnl_pf.c
index f4ecf17d5272..84e51a0a0795 100644
--- a/drivers/net/ethernet/intel/ice/ice_virtchnl_pf.c
+++ b/drivers/net/ethernet/intel/ice/ice_virtchnl_pf.c
@@ -2061,23 +2061,22 @@ ice_vc_handle_mac_addr_msg(struct ice_vf *vf, u8 *msg, bool set)
 				 * already added. Just continue.
 				 */
 				dev_info(&pf->pdev->dev,
-					 "mac %pM already set for VF %d\n",
+					 "MAC %pM already set for VF %d\n",
 					 maddr, vf->vf_id);
 				continue;
 			} else {
 				/* VF can't remove dflt_lan_addr/bcast mac */
 				dev_err(&pf->pdev->dev,
-					"can't remove mac %pM for VF %d\n",
+					"VF can't remove default MAC address or MAC %pM programmed by PF for VF %d\n",
 					maddr, vf->vf_id);
-				v_ret = VIRTCHNL_STATUS_ERR_PARAM;
-				goto handle_mac_exit;
+				continue;
 			}
 		}
 
 		/* check for the invalid cases and bail if necessary */
 		if (is_zero_ether_addr(maddr)) {
 			dev_err(&pf->pdev->dev,
-				"invalid mac %pM provided for VF %d\n",
+				"invalid MAC %pM provided for VF %d\n",
 				maddr, vf->vf_id);
 			v_ret = VIRTCHNL_STATUS_ERR_PARAM;
 			goto handle_mac_exit;
@@ -2086,7 +2085,7 @@ ice_vc_handle_mac_addr_msg(struct ice_vf *vf, u8 *msg, bool set)
 		if (is_unicast_ether_addr(maddr) &&
 		    !ice_can_vf_change_mac(vf)) {
 			dev_err(&pf->pdev->dev,
-				"can't change unicast mac for untrusted VF %d\n",
+				"can't change unicast MAC for untrusted VF %d\n",
 				vf->vf_id);
 			v_ret = VIRTCHNL_STATUS_ERR_PARAM;
 			goto handle_mac_exit;
@@ -2108,7 +2107,7 @@ ice_vc_handle_mac_addr_msg(struct ice_vf *vf, u8 *msg, bool set)
 
 	if (v_ret) {
 		dev_err(&pf->pdev->dev,
-			"can't update mac filters for VF %d, error %d\n",
+			"can't update MAC filters for VF %d, error %d\n",
 			vf->vf_id, v_ret);
 	} else {
 		if (set)
@@ -2809,7 +2808,7 @@ int ice_set_vf_mac(struct net_device *netdev, int vf_id, u8 *mac)
 	ether_addr_copy(vf->dflt_lan_addr.addr, mac);
 	vf->pf_set_mac = true;
 	netdev_info(netdev,
-		    "mac on VF %d set to %pM. VF driver will be reinitialized\n",
+		    "MAC on VF %d set to %pM. VF driver will be reinitialized\n",
 		    vf_id, mac);
 
 	ice_vc_dis_vf(vf);