diff --git a/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.c b/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.c
index 4ebae8a236fd..6b7b69ed62db 100644
--- a/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.c
+++ b/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.c
@@ -30,14 +30,12 @@ bnxt_dl_flash_update(struct devlink *dl,
 		return -EPERM;
 	}
 
-	devlink_flash_update_begin_notify(dl);
 	devlink_flash_update_status_notify(dl, "Preparing to flash", NULL, 0, 0);
 	rc = bnxt_flash_package_from_fw_obj(bp->dev, params->fw, 0);
 	if (!rc)
 		devlink_flash_update_status_notify(dl, "Flashing done", NULL, 0, 0);
 	else
 		devlink_flash_update_status_notify(dl, "Flashing failed", NULL, 0, 0);
-	devlink_flash_update_end_notify(dl);
 	return rc;
 }
 
diff --git a/drivers/net/ethernet/intel/ice/ice_devlink.c b/drivers/net/ethernet/intel/ice/ice_devlink.c
index 0036d3e7df0b..29d6192b15f3 100644
--- a/drivers/net/ethernet/intel/ice/ice_devlink.c
+++ b/drivers/net/ethernet/intel/ice/ice_devlink.c
@@ -275,12 +275,9 @@ ice_devlink_flash_update(struct devlink *devlink,
 	if (err)
 		return err;
 
-	devlink_flash_update_begin_notify(devlink);
 	devlink_flash_update_status_notify(devlink, "Preparing to flash", NULL, 0, 0);
-	err = ice_flash_pldm_image(pf, params->fw, preservation, extack);
-	devlink_flash_update_end_notify(devlink);
 
-	return err;
+	return ice_flash_pldm_image(pf, params->fw, preservation, extack);
 }
 
 static const struct devlink_ops ice_devlink_ops = {
diff --git a/drivers/net/ethernet/mellanox/mlxfw/mlxfw_fsm.c b/drivers/net/ethernet/mellanox/mlxfw/mlxfw_fsm.c
index bcd166911d44..46245e0b2462 100644
--- a/drivers/net/ethernet/mellanox/mlxfw/mlxfw_fsm.c
+++ b/drivers/net/ethernet/mellanox/mlxfw/mlxfw_fsm.c
@@ -368,7 +368,6 @@ int mlxfw_firmware_flash(struct mlxfw_dev *mlxfw_dev,
 	}
 
 	mlxfw_info(mlxfw_dev, "Initialize firmware flash process\n");
-	devlink_flash_update_begin_notify(mlxfw_dev->devlink);
 	mlxfw_status_notify(mlxfw_dev, "Initializing firmware flash process",
 			    NULL, 0, 0);
 	err = mlxfw_dev->ops->fsm_lock(mlxfw_dev, &fwhandle);
@@ -417,7 +416,6 @@ int mlxfw_firmware_flash(struct mlxfw_dev *mlxfw_dev,
 	mlxfw_info(mlxfw_dev, "Firmware flash done\n");
 	mlxfw_status_notify(mlxfw_dev, "Firmware flash done", NULL, 0, 0);
 	mlxfw_mfa2_file_fini(mfa2_file);
-	devlink_flash_update_end_notify(mlxfw_dev->devlink);
 	return 0;
 
 err_state_wait_activate_to_locked:
@@ -429,7 +427,6 @@ int mlxfw_firmware_flash(struct mlxfw_dev *mlxfw_dev,
 	mlxfw_dev->ops->fsm_release(mlxfw_dev, fwhandle);
 err_fsm_lock:
 	mlxfw_mfa2_file_fini(mfa2_file);
-	devlink_flash_update_end_notify(mlxfw_dev->devlink);
 	return err;
 }
 EXPORT_SYMBOL(mlxfw_firmware_flash);
diff --git a/drivers/net/ethernet/pensando/ionic/ionic_fw.c b/drivers/net/ethernet/pensando/ionic/ionic_fw.c
index 8922c316abe3..5f40324cd243 100644
--- a/drivers/net/ethernet/pensando/ionic/ionic_fw.c
+++ b/drivers/net/ethernet/pensando/ionic/ionic_fw.c
@@ -107,7 +107,6 @@ int ionic_firmware_update(struct ionic_lif *lif, const struct firmware *fw,
 	netdev_info(netdev, "Installing firmware\n");
 
 	dl = priv_to_devlink(ionic);
-	devlink_flash_update_begin_notify(dl);
 	devlink_flash_update_status_notify(dl, "Preparing to flash", NULL, 0, 0);
 
 	buf_sz = sizeof(idev->dev_cmd_regs->data);
@@ -193,6 +192,5 @@ int ionic_firmware_update(struct ionic_lif *lif, const struct firmware *fw,
 		devlink_flash_update_status_notify(dl, "Flash failed", NULL, 0, 0);
 	else
 		devlink_flash_update_status_notify(dl, "Flash done", NULL, 0, 0);
-	devlink_flash_update_end_notify(dl);
 	return err;
 }
diff --git a/drivers/net/netdevsim/dev.c b/drivers/net/netdevsim/dev.c
index fe48817b3985..816af1f55e2c 100644
--- a/drivers/net/netdevsim/dev.c
+++ b/drivers/net/netdevsim/dev.c
@@ -766,7 +766,6 @@ static int nsim_dev_flash_update(struct devlink *devlink,
 		return -EOPNOTSUPP;
 
 	if (nsim_dev->fw_update_status) {
-		devlink_flash_update_begin_notify(devlink);
 		devlink_flash_update_status_notify(devlink,
 						   "Preparing to flash",
 						   params->component, 0, 0);
@@ -790,7 +789,6 @@ static int nsim_dev_flash_update(struct devlink *devlink,
 						    params->component, 81);
 		devlink_flash_update_status_notify(devlink, "Flashing done",
 						   params->component, 0, 0);
-		devlink_flash_update_end_notify(devlink);
 	}
 
 	return 0;
diff --git a/include/net/devlink.h b/include/net/devlink.h
index d1d125a33322..457c537d0ef2 100644
--- a/include/net/devlink.h
+++ b/include/net/devlink.h
@@ -1577,8 +1577,6 @@ void devlink_remote_reload_actions_performed(struct devlink *devlink,
 					     enum devlink_reload_limit limit,
 					     u32 actions_performed);
 
-void devlink_flash_update_begin_notify(struct devlink *devlink);
-void devlink_flash_update_end_notify(struct devlink *devlink);
 void devlink_flash_update_status_notify(struct devlink *devlink,
 					const char *status_msg,
 					const char *component,
diff --git a/net/core/devlink.c b/net/core/devlink.c
index 7c5a5da8e338..e6fb1fdedded 100644
--- a/net/core/devlink.c
+++ b/net/core/devlink.c
@@ -3372,7 +3372,7 @@ static void __devlink_flash_update_notify(struct devlink *devlink,
 	nlmsg_free(msg);
 }
 
-void devlink_flash_update_begin_notify(struct devlink *devlink)
+static void devlink_flash_update_begin_notify(struct devlink *devlink)
 {
 	struct devlink_flash_notify params = { 0 };
 
@@ -3380,9 +3380,8 @@ void devlink_flash_update_begin_notify(struct devlink *devlink)
 				      DEVLINK_CMD_FLASH_UPDATE,
 				      &params);
 }
-EXPORT_SYMBOL_GPL(devlink_flash_update_begin_notify);
 
-void devlink_flash_update_end_notify(struct devlink *devlink)
+static void devlink_flash_update_end_notify(struct devlink *devlink)
 {
 	struct devlink_flash_notify params = { 0 };
 
@@ -3390,7 +3389,6 @@ void devlink_flash_update_end_notify(struct devlink *devlink)
 				      DEVLINK_CMD_FLASH_UPDATE_END,
 				      &params);
 }
-EXPORT_SYMBOL_GPL(devlink_flash_update_end_notify);
 
 void devlink_flash_update_status_notify(struct devlink *devlink,
 					const char *status_msg,
@@ -3477,7 +3475,9 @@ static int devlink_nl_cmd_flash_update(struct sk_buff *skb,
 		return ret;
 	}
 
+	devlink_flash_update_begin_notify(devlink);
 	ret = devlink->ops->flash_update(devlink, &params, info->extack);
+	devlink_flash_update_end_notify(devlink);
 
 	release_firmware(params.fw);
 
@@ -10244,7 +10244,9 @@ int devlink_compat_flash_update(struct net_device *dev, const char *file_name)
 		goto out;
 
 	mutex_lock(&devlink->lock);
+	devlink_flash_update_begin_notify(devlink);
 	ret = devlink->ops->flash_update(devlink, &params, NULL);
+	devlink_flash_update_end_notify(devlink);
 	mutex_unlock(&devlink->lock);
 
 	release_firmware(params.fw);