diff --git a/Documentation/networking/devlink/devlink-flash.rst b/Documentation/networking/devlink/devlink-flash.rst
index 40a87c0222cb..603e732f00cc 100644
--- a/Documentation/networking/devlink/devlink-flash.rst
+++ b/Documentation/networking/devlink/devlink-flash.rst
@@ -16,6 +16,34 @@ Note that the file name is a path relative to the firmware loading path
 (usually ``/lib/firmware/``). Drivers may send status updates to inform
 user space about the progress of the update operation.
 
+Overwrite Mask
+==============
+
+The ``devlink-flash`` command allows optionally specifying a mask indicating
+how the device should handle subsections of flash components when updating.
+This mask indicates the set of sections which are allowed to be overwritten.
+
+.. list-table:: List of overwrite mask bits
+   :widths: 5 95
+
+   * - Name
+     - Description
+   * - ``DEVLINK_FLASH_OVERWRITE_SETTINGS``
+     - Indicates that the device should overwrite settings in the components
+       being updated with the settings found in the provided image.
+   * - ``DEVLINK_FLASH_OVERWRITE_IDENTIFIERS``
+     - Indicates that the device should overwrite identifiers in the
+       components being updated with the identifiers found in the provided
+       image. This includes MAC addresses, serial IDs, and similar device
+       identifiers.
+
+Multiple overwrite bits may be combined and requested together. If no bits
+are provided, it is expected that the device only update firmware binaries
+in the components being updated. Settings and identifiers are expected to be
+preserved across the update. A device may not support every combination and
+the driver for such a device must reject any combination which cannot be
+faithfully implemented.
+
 Firmware Loading
 ================
 
diff --git a/include/net/devlink.h b/include/net/devlink.h
index 7794e1601772..7339bf9ba6b4 100644
--- a/include/net/devlink.h
+++ b/include/net/devlink.h
@@ -562,9 +562,11 @@ enum devlink_param_generic_id {
 struct devlink_flash_update_params {
 	const char *file_name;
 	const char *component;
+	u32 overwrite_mask;
 };
 
-#define DEVLINK_SUPPORT_FLASH_UPDATE_COMPONENT	BIT(0)
+#define DEVLINK_SUPPORT_FLASH_UPDATE_COMPONENT		BIT(0)
+#define DEVLINK_SUPPORT_FLASH_UPDATE_OVERWRITE_MASK	BIT(1)
 
 struct devlink_region;
 struct devlink_info_req;
diff --git a/include/uapi/linux/devlink.h b/include/uapi/linux/devlink.h
index a2ecc8b00611..7b0face1bad5 100644
--- a/include/uapi/linux/devlink.h
+++ b/include/uapi/linux/devlink.h
@@ -230,6 +230,28 @@ enum {
 	DEVLINK_ATTR_STATS_MAX = __DEVLINK_ATTR_STATS_MAX - 1
 };
 
+/* Specify what sections of a flash component can be overwritten when
+ * performing an update. Overwriting of firmware binary sections is always
+ * implicitly assumed to be allowed.
+ *
+ * Each section must be documented in
+ * Documentation/networking/devlink/devlink-flash.rst
+ *
+ */
+enum {
+	DEVLINK_FLASH_OVERWRITE_SETTINGS_BIT,
+	DEVLINK_FLASH_OVERWRITE_IDENTIFIERS_BIT,
+
+	__DEVLINK_FLASH_OVERWRITE_MAX_BIT,
+	DEVLINK_FLASH_OVERWRITE_MAX_BIT = __DEVLINK_FLASH_OVERWRITE_MAX_BIT - 1
+};
+
+#define DEVLINK_FLASH_OVERWRITE_SETTINGS _BITUL(DEVLINK_FLASH_OVERWRITE_SETTINGS_BIT)
+#define DEVLINK_FLASH_OVERWRITE_IDENTIFIERS _BITUL(DEVLINK_FLASH_OVERWRITE_IDENTIFIERS_BIT)
+
+#define DEVLINK_SUPPORTED_FLASH_OVERWRITE_SECTIONS \
+	(_BITUL(__DEVLINK_FLASH_OVERWRITE_MAX_BIT) - 1)
+
 /**
  * enum devlink_trap_action - Packet trap action.
  * @DEVLINK_TRAP_ACTION_DROP: Packet is dropped by the device and a copy is not
@@ -464,6 +486,7 @@ enum devlink_attr {
 	DEVLINK_ATTR_PORT_CONTROLLER_NUMBER,	/* u32 */
 
 	DEVLINK_ATTR_FLASH_UPDATE_STATUS_TIMEOUT,	/* u64 */
+	DEVLINK_ATTR_FLASH_UPDATE_OVERWRITE_MASK,	/* bitfield32 */
 
 	/* add new attributes above here, update the policy in devlink.c */
 
diff --git a/net/core/devlink.c b/net/core/devlink.c
index 6766f9ef3152..7a38f9e25922 100644
--- a/net/core/devlink.c
+++ b/net/core/devlink.c
@@ -3147,9 +3147,9 @@ EXPORT_SYMBOL_GPL(devlink_flash_update_timeout_notify);
 static int devlink_nl_cmd_flash_update(struct sk_buff *skb,
 				       struct genl_info *info)
 {
+	struct nlattr *nla_component, *nla_overwrite_mask;
 	struct devlink_flash_update_params params = {};
 	struct devlink *devlink = info->user_ptr[0];
-	struct nlattr *nla_component;
 	u32 supported_params;
 
 	if (!devlink->ops->flash_update)
@@ -3172,6 +3172,19 @@ static int devlink_nl_cmd_flash_update(struct sk_buff *skb,
 		params.component = nla_data(nla_component);
 	}
 
+	nla_overwrite_mask = info->attrs[DEVLINK_ATTR_FLASH_UPDATE_OVERWRITE_MASK];
+	if (nla_overwrite_mask) {
+		struct nla_bitfield32 sections;
+
+		if (!(supported_params & DEVLINK_SUPPORT_FLASH_UPDATE_OVERWRITE_MASK)) {
+			NL_SET_ERR_MSG_ATTR(info->extack, nla_overwrite_mask,
+					    "overwrite settings are not supported by this device");
+			return -EOPNOTSUPP;
+		}
+		sections = nla_get_bitfield32(nla_overwrite_mask);
+		params.overwrite_mask = sections.value & sections.selector;
+	}
+
 	return devlink->ops->flash_update(devlink, &params, info->extack);
 }
 
@@ -7093,6 +7106,8 @@ static const struct nla_policy devlink_nl_policy[DEVLINK_ATTR_MAX + 1] = {
 	[DEVLINK_ATTR_HEALTH_REPORTER_AUTO_RECOVER] = { .type = NLA_U8 },
 	[DEVLINK_ATTR_FLASH_UPDATE_FILE_NAME] = { .type = NLA_NUL_STRING },
 	[DEVLINK_ATTR_FLASH_UPDATE_COMPONENT] = { .type = NLA_NUL_STRING },
+	[DEVLINK_ATTR_FLASH_UPDATE_OVERWRITE_MASK] =
+		NLA_POLICY_BITFIELD32(DEVLINK_SUPPORTED_FLASH_OVERWRITE_SECTIONS),
 	[DEVLINK_ATTR_TRAP_NAME] = { .type = NLA_NUL_STRING },
 	[DEVLINK_ATTR_TRAP_ACTION] = { .type = NLA_U8 },
 	[DEVLINK_ATTR_TRAP_GROUP_NAME] = { .type = NLA_NUL_STRING },