diff --git a/metrics/constants.h b/metrics/constants.h
index d44a74f84..d65e0e0cc 100644
--- a/metrics/constants.h
+++ b/metrics/constants.h
@@ -23,6 +23,7 @@ static const char kMetricsEventsFilePath[] = "/data/misc/metrics/uma-events";
 static const char kMetricsGUIDFilePath[] = "/data/misc/metrics/Sysinfo.GUID";
 static const char kMetricsServer[] = "http://clients4.google.com/uma/v2";
 static const char kConsentFilePath[] = "/data/misc/metrics/enabled";
+static const char kDefaultVersion[] = "0.0.0.0";
 }  // namespace metrics
 
 #endif  // METRICS_CONSTANTS_H_
diff --git a/metrics/metrics_daemon.cc b/metrics/metrics_daemon.cc
index 2881f691b..634027842 100644
--- a/metrics/metrics_daemon.cc
+++ b/metrics/metrics_daemon.cc
@@ -23,6 +23,8 @@
 #include <base/sys_info.h>
 #include <dbus/dbus.h>
 #include <dbus/message.h>
+
+#include "constants.h"
 #include "uploader/upload_service.h"
 
 using base::FilePath;
@@ -44,10 +46,6 @@ const char kCrashReporterUserCrashSignal[] = "UserCrash";
 const char kCrashReporterMatchRule[] =
     "type='signal',interface='%s',path='/',member='%s'";
 
-// Build type of an official build.
-// See src/third_party/chromiumos-overlay/chromeos/scripts/cros_set_lsb_release.
-const char kOfficialBuild[] = "Official Build";
-
 const int kSecondsPerMinute = 60;
 const int kMinutesPerHour = 60;
 const int kHoursPerDay = 24;
@@ -199,24 +197,17 @@ uint32_t MetricsDaemon::GetOsVersionHash() {
   if (version_hash_is_cached)
     return cached_version_hash;
   version_hash_is_cached = true;
-  std::string version;
-  if (base::SysInfo::GetLsbReleaseValue("CHROMEOS_RELEASE_VERSION", &version)) {
-    cached_version_hash = base::Hash(version);
-  } else if (testing_) {
+  std::string version = metrics::kDefaultVersion;
+  // The version might not be set for development devices. In this case, use the
+  // zero version.
+  base::SysInfo::GetLsbReleaseValue("BRILLO_VERSION", &version);
+  cached_version_hash = base::Hash(version);
+  if (testing_) {
     cached_version_hash = 42;  // return any plausible value for the hash
-  } else {
-    LOG(FATAL) << "could not find CHROMEOS_RELEASE_VERSION";
   }
   return cached_version_hash;
 }
 
-bool MetricsDaemon::IsOnOfficialBuild() const {
-  std::string build_type;
-  return (base::SysInfo::GetLsbReleaseValue("CHROMEOS_RELEASE_BUILD_TYPE",
-                                            &build_type) &&
-          build_type == kOfficialBuild);
-}
-
 void MetricsDaemon::Init(bool testing,
                          bool uploader_active,
                          MetricsLibraryInterface* metrics_lib,
@@ -317,14 +308,9 @@ int MetricsDaemon::OnInit() {
   }
 
   if (uploader_active_) {
-    if (IsOnOfficialBuild()) {
-      LOG(INFO) << "uploader enabled";
-      upload_service_.reset(
-          new UploadService(new SystemProfileCache(), metrics_lib_, server_));
-      upload_service_->Init(upload_interval_, metrics_file_);
-    } else {
-      LOG(INFO) << "uploader disabled on non-official build";
-    }
+    upload_service_.reset(
+        new UploadService(new SystemProfileCache(), metrics_lib_, server_));
+    upload_service_->Init(upload_interval_, metrics_file_);
   }
 
   return EX_OK;
diff --git a/metrics/metrics_daemon.h b/metrics/metrics_daemon.h
index bcfec14d5..49e6d7058 100644
--- a/metrics/metrics_daemon.h
+++ b/metrics/metrics_daemon.h
@@ -268,9 +268,6 @@ class MetricsDaemon : public chromeos::DBusDaemon {
   // to a unsigned 32-bit int.
   uint32_t GetOsVersionHash();
 
-  // Returns true if the system is using an official build.
-  bool IsOnOfficialBuild() const;
-
   // Updates stats, additionally sending them to UMA if enough time has elapsed
   // since the last report.
   void UpdateStats(base::TimeTicks now_ticks, base::Time now_wall_time);
diff --git a/metrics/uploader/system_profile_cache.cc b/metrics/uploader/system_profile_cache.cc
index 82401c648..adbe0ae0a 100644
--- a/metrics/uploader/system_profile_cache.cc
+++ b/metrics/uploader/system_profile_cache.cc
@@ -61,15 +61,22 @@ bool SystemProfileCache::Initialize() {
   CHECK(!initialized_)
       << "this should be called only once in the metrics_daemon lifetime.";
 
-  std::string channel;
-  if (!base::SysInfo::GetLsbReleaseValue("BRILLO_CHANNEL", &channel) ||
-      !base::SysInfo::GetLsbReleaseValue("BRILLO_VERSION", &profile_.version) ||
-      !base::SysInfo::GetLsbReleaseValue("BRILLO_BUILD_TARGET_ID",
+  if (!base::SysInfo::GetLsbReleaseValue("BRILLO_BUILD_TARGET_ID",
                                          &profile_.build_target_id)) {
     LOG(ERROR) << "Could not initialize system profile.";
     return false;
   }
 
+  std::string channel;
+  if (!base::SysInfo::GetLsbReleaseValue("BRILLO_CHANNEL", &channel) ||
+      !base::SysInfo::GetLsbReleaseValue("BRILLO_VERSION", &profile_.version)) {
+    // If the channel or version is missing, the image is not official.
+    // In this case, set the channel to unknown and the version to 0.0.0.0 to
+    // avoid polluting the production data.
+    channel = "";
+    profile_.version = metrics::kDefaultVersion;
+
+  }
   profile_.client_id =
       testing_ ? "client_id_test" :
       GetPersistentGUID(metrics::kMetricsGUIDFilePath);